A strong online presence is the first step toward success. Your customers and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it's extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is accurate. Additionally, Google My Business (GMB) optimization is vital because it will help your real estate business appear in local search results, Google Maps, and Google's knowledge panel, increasing your online visibility. It also provides potential customers with essential information about your business.

For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe Smith, real estate agent in Denver” and a category search is “real estate agents in Denver or homes for sale in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations (i.e., "homes for sale near me") and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.

Google My Business (GMB) optimization is the practice of enhancing and managing your real estate business's presence on Google's local search platform, Google My Business (GMB). It involves updating and refining your GMB profile to improve visibility and engagement with local customers.

You can do Google optimization yourself if you have the knowledge and time to invest. However, many businesses and website owners choose to hire professional SEO experts or agencies, like Makemyphonering.co for more effective and time-efficient results.

The timeline for seeing results from Google Optimization varies depending on factors such as website age, competition, and the specific strategies employed. It can take several months to start seeing significant improvements.

Yes, it is possible to rank on the first page of Google without paid advertising through effective SEO strategies. However, it requires time, consistent effort, and high-quality content.

Google My Business (GMB) optimization and Search Engine Optimization (SEO) are distinct strategies with different objectives and focuses, although they both aim to improve a business's online visibility.

Google My Business (GMB) optimization and Search Engine Optimization (SEO) are distinct strategies with different objectives and focuses, although they both aim to improve a business's online visibility.

Google frequently updates its search algorithms to provide better search results. These updates can significantly impact your search rankings. Staying updated with these changes is essential for successful optimization.

Key components of GMB optimization include keeping your business information accurate across all 70+ directories, adding high-quality photos, encouraging and engaging in customer reviews, managing your Q&A section, and using posts to engage with your audience.

Google uses several factors to determine the ranking of businesses on GMB, including the proximity of the business to the searcher, the relevance of the business to the search query, and the prominence or reputation of the business.